Proudly part of Gengras Motor Cars — Where People Come First Since 1937
Founded in 1937, Gengras Motor Cars is a third-generation, family-owned dealership group with 9 locations across Connecticut, Massachusetts, and Vermont. With a team of 420+ employees, we proudly represent some of the most trusted brands in the industry including BMW, Chrysler, Dodge, Ford, Honda, Jeep, Ram, Subaru, and Volvo.
As part of this family network, Upper Valley Honda carries forward the Gengras tradition of putting people first. Located in White River Junction, VT, we proudly serve the Upper Valley community with the latest Honda models, a wide selection of pre-owned vehicles, and a team committed to reliable service and support.
At Gengras, People Come First — our customers, team members, and communities. We are guided by these core values:
Every interaction is built on respect and genuine concern for the people we serve, including our customers, coworkers, and community.
We believe trust is earned through transparency and fairness. Our team stands behind every promise we make.
Our staff brings energy, pride, and enthusiasm to everything we do, from the showroom to the service bay.
We are always learning, improving, and evolving so we can deliver better experiences for our customers and opportunities for our employees.
We don’t just sell and service vehicles — we deliver peace of mind.
At Upper Valley Honda, these benefits make ownership easier and more worry-free. Every vehicle is backed by our:
Drive with confidence, knowing you can exchange your vehicle if it’s not the perfect fit.
Enjoy long-term peace of mind with coverage that lasts for as long as you own your vehicle.
We believe in serving others by:
This mission has guided Gengras for generations and continues to inspire everything we do at Upper Valley Honda today.
As we plan for the future, Gengras is focused on strategic growth, including expanding our footprint through the acquisition of additional dealerships across the Northeast. Our goal is to continue delivering industry-leading experiences for our customers and providing meaningful opportunities for our team.
Upper Valley Honda is part of the Gengras Auto Group. Our commitment is to our employees, customers, and community. The same great staff that has served you for decades continues to manage the store, where people come first. We pride ourselves in providing a fast, fair, and easy car ownership experience.
To help further this promise, we hope you enjoy our new facility in White River Junction, built to better serve your Honda driving needs.
— Jonathan and Chip Gengras
